After a five year absence, the FIVB Beach Volleyball World Tour returns to Morocco from July 21-23 for the double-gender FIVB Agadir Beach 1-Star Open. The Agadir Beach event will mark just the second time for a men’s competition in Morocco and first women’s FIVB international tournament in the country.

Casablanca has hosted three FIVB Satellite men’s events in the past but Agadir’s tournament in 2011 is the only venue in Morocco that has had a FIVB World Tour event.

Agadir is a major city in Morocco, located on the shore of the Atlantic Ocean near the foot of the Atlas Mountains, just north of the point where the Sous River flows into the ocean. It is at a distance of 508 km (315 miles) to the south of Casablanca. It is the capital of the Agadir-Ida Ou Tanane Prefecture and of the Souss-Massa economic region. A majority of its inhabitants speak Shilha/Tashelhit, a Berber language of the Atlas branch, as their first language.

The city was destroyed by an earthquake in 1960; it has been completely rebuilt with mandatory seismic standards. It is now the largest seaside resort in Morocco, where foreign tourists and many residents are attracted by an unusually mild year-round climate. Since 2010 it has been well served by low-cost flights and a motorway from Tangier. The city attracts all walks of life; it has had an annual growth rate of over six percent per year.

The mild winter climate (January average midday temperature 20.5 °C/69 °F) and good beaches have made it a major "winter sun" destination for northern Europeans.